About NFU Mutual
Supporting people, families and businesses for over 100 years
Introducing NFU Mutual
NFU Mutual is owned by and run for our 900,000 customers, and we work hard to protect their interests. It’s this mutuality that sets us apart. From the network that we have with over 250 local agencies offering an attentive, local, personal service, to the tailored quotes that customers can’t get from price comparison sites, the needs of NFU Mutual customers are at the heart of everything we do.
That’s why supporting our communities is very important to us. We’re committed to championing rural communities through events and initiatives and continuing to offer the best care possible for our customers. Be part of this by becoming an Agent of NFU Mutual and, in partnership, running your own insurance agency business.
What NFU Mutual does
NFU Mutual is a leading provider of General Insurance and Financial Services. From our strong farming roots, we’ve grown to become a top 10 UK insurance company who in 2019 delivered a Gross Written Premium Income (GWPI) of over £1.6bn and a ninth consecutive year of underwriting profit.
Yet success hasn’t gone to our heads. We’re proud to remain completely customer focused, down-to-earth and committed to the rural communities we’ve grown from. Our ethos – of trust, respect and personal service – lies at the heart of all we do and has seen us build an enviable reputation for exceptional member loyalty, which is why 9 out of 10 customers renew with us each year.
Today we offer an advice-rich proposition to both farming and non-farming customers. While we continue to support the farming community and remain an integral part of the British countryside, we’ve grown to offer an extensive range of personal and commercial covers, as well as investments and pensions, to a wide range of customers.
NFU Mutual today
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Our Agency Network
Unlike most other UK insurers, we pride ourselves on offering attentive, local, personal service to customers that’s second to none, predominantly through a network of tied agents who are Appointed Representatives of NFU Mutual. With a presence from John O’Groats to Land’s End, Belfast to Cardiff, with our roots in farming communities, we’ve built a reputation based on honest, trusted advice. Agents of NFU Mutual and their staff, take time to have real conversations with customers to ensure they have the right insurance for their needs.
These self-employed Agents run their own businesses independently, with the support of the strong and well-established NFU Mutual brand. NFU Mutual offer an attractive agency proposition, guidance and commission scheme, that provide businesses in the Agency Network with the support they need to develop, grow and thrive.
Our award-winning products
We aim to make our products the best they can be, so that customers have the best cover available as standard. And we’re proud not only to be an award-winning brand, but to have award winning products too. Many of our general insurance products have received the maximum 5 Star Rating from Defaqto and are Which? Recommended, recognising our high standards of customer service and demonstrating our commitment to providing a comprehensive level of cover. And in 2020 we were named Which? Insurance Brand of the Year, in recognition of the high standards of customer service and cover provided to customers.
It’s NFU Mutual’s mutuality which sets it apart. We’re owned and run for our 900,000 customers, and we work hard to protect their interests. This means we make decisions with their best interests in mind. It means they can be sure when they need our help that they can count on us to act quickly. It means that we can reward them with a Mutual Bonus discount on their premium each year if they renew.
It means our NFU Mutual Charitable Trust can support local charities working in agriculture, rural development and insurance through one-off donations and grants. Most of all, it means they see us as a trusted partner, rather than a provider. Someone they can rely on to offer top-class, local, personal service, so they can get on with their lives.
Our farming union affiliations
For over 110 years the farming unions and NFU Mutual have enjoyed a close relationship working together to provide a first-class service to the farming and wider rural community. In fact, some of our Agents also have a separate role as the local Farming Union Representative for their area. In this role, they have the opportunity to build meaningful relationships with their farming members. Striving to create a better future for farming members is at the heart of what we do, but that wouldn’t be possible without the right people.
National Farmers’ Union
The National Farmers’ Union of England and Wales is the largest farming organisation in the UK with around 50,000 members.
NFU Cymru has nearly 15,000 members and represents the majority of farmers in Wales.
NFU Scotland was formed in 1913 and is Scotland’s leading agricultural organisation, representing over 9,000 members.
Ulster Farmers’ Union
The UFU with 11,000 members is the largest farming union in Northern Ireland.